While paying for custom web design is a very smart idea, many people have a hard time communicating with professional designers. The results that they get don’t seem to match what they ask for. All of this can lead to higher costs and a frustrating experience for both parties.
Thankfully, there are some things can do to simplify the web design process. Keep these things in mind as you work to create the perfect site.
1. Don’t Design Your Site By Committee
It’s often been said that there’s no way to please everyone. This is particularly true when it comes to web design. What one person sees as a must-have feature might seem garish and unappealing to another person.
Because of this, it’s important that you don’t get additional people involved in your web design plans. No more than two people should be communicating with the designer. The more people you get involved, the more time it will take, and the more money you’ll spend.
2. Invest In A Single Design
In some cases, people request that a designer creates several different designs for them. From there, they’ll simply choose the design that they like best.
The problem with this approach is that, unless they are paid significantly more, the designer will put the same amount of time into those five designs as they normally would put into a single design. None of them will have the level of professional care that standalone design would.
Designers can only afford to spend so much time on your site. Make sure that they use their time well and hire them for a single design.
3. Make Sure You Know What You Want
If you don’t know what you want, your designer isn’t going to know either. Spend a lot of time looking at sites, and bookmark the sites that you’re drawn to.
Show your designer some of the sites you like, and try to explain what it is you like about them. For example, you might like the minimalist aesthetic, or you might like the way the drop-down menu works. The more you know about what you want, the easier it will be for you to explain it to your designer.
4. Trust Your Designer’s Judgement
While you deserve a site that you’re happy with, you should also trust the judgement of your designer. They’ve spent thousands of hours putting together websites, and they know a lot about what works and what doesn’t.
If they say that you should put your call to action at the bottom of your site, take their advice. If they warn you that some of the features you want may increase load times, listen to them. They have a lot of experience; take advantage of it.
If you follow these custom web design tips, it should be much easier for you and your designer to communicate. Work with each other to create a site you’ll both be happy with.